At the turn of the XIX-XX centuries, Europe-wide enthusiasm about the Eastern art, which varied from Iranian miniature to Japanese engraving, led to the popularity of many artists whose works were impacted by Orientalism. In these circumstances, large London publishers, annually producing luxury gift books for Christmas, trying to adjust to the mass excitement around the Eastern art, invited young and promising graphic artists to illustrate these publications. Among the invited artists who actively cooperated with such publishers was the outstanding French-English illustrator Edmund Dulac (1882-1953). The article reveals one of the key aspects of Dulac’s oeuvre. The author considers artist’s attempts to convey the thematic and stylistic originality of the Oriental art in the context of book illustration of the Edwardian era and the second decade of XXth century. The work traces Edmund Dulac’s creative career and examines the cycles of his illustrations in order to identify both typical and original stylistic and compositional techniques used by the author to create works in the spirit of orientalist aesthetics. The article also deals with oriental works of Dulac’s contemporaries and analyses them in comparison with each other.