Omar sells – American advertisements based on The Rubáiyát of Omar Khayyám, c.1910-1920. Michelle Kaiserlian.
Early Popular Visual Cultur, 60 (2008), nr. 3, p. 257-269.

During the first decades of the twentieth century, a time when modern advertising grew in response to a burgeoning consumer culture, American stores displayed products tied to the name of Omar Khayyám. Motivated by Omariana, the intense response to the Rubáiyát of Omar Khayyám that contributed to an outpouring of illustrated editions, literary parodies, musical scores and dramatic productions, advertisers found a market ripe for Omar-related consumables and ephemera.